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Promo – Pendentif Homepage Agent: Till Faust

This is the bubbliest season ever for French Pop, as we prepare for PENDENTIF, one of the most charming newcomers on the French pop scene. Their name, taken from a piece of jewellery worn by women, highlights the more feminine side of the quintet from Bordeaux – a group who delights in sharing their bright and contagious smiles.

PENDENTIF released their first EP in 2011, gathering since the required experience  to round off with astounding maturity their first album entitled Mafia Douce (Sweet Mafia), an oxymoron used to describe a group of friends. Their summery single “Embrasse Moi” (Kiss Me) led by Cindy’s cheeky vocals,  boasts swinging melodies and heart-melting catchy lyrics.

Cindy Callède (vocals, tambourine), Benoit Lambin (vocals, guitar), Mathieu Vincent (bass, background vocals), Ariel Tintar (keyboards, guitar, background vocals) and Jonathan Lamarque (drums, background vocals) make this gang of  five a happy club bound as much by common as diverse influences – the brazen freshness of Jacques Rozier’s movies, the universal creativity of Michel Polnareff, the exquisite glamour of Chromatics, the unmatched casualness of Pavement, the gazing electronica of Toro Y Moi. PENDENTIF bring new colours to French Pop, think Urban Outfitters meets Chanel.

For this album, PENDENTIF called on producer and engineer Antoine Gaillet (M83, Herman Düne) as they dipped into their vast repertoire. During the early recording days of January 2012, the band were fine-tuning the musical arrangements while Cindy perfected her singing, doubled on occasions by Benoit. Not resisting the temptation of a veiled reference to English while still sitting on the French side of the ocean, PENDENTIF pen reversible songs that he or she can feel close to, blending immediacy, elegance and refinement. “Jerricane” one of the first tracks that introduced the band to a larger audience, already carried the distinctive traits, somewhere between Arcade Fire and 80s French pop band Gamine.  PENDENTIF succeed brilliantly in combining their Anglo-Saxon models (Real Estate, Poolside, Foals, Tennis, The Weeknd, Frank Ocean) with their very own national music and cinematographic heritage (Serge Gainsbourg, Charles Trenet, Lio, Betty Blue, Love Without Pity…). As they all put it  : « May the songs be carried in French, and feel natural».

The 12 songs on the album Mafia Douce tell the stories of those stolen moments, burgeoning romances,  pointless ballads and night calls. Or as many landscapes that fit the Indian summer picture, bearing a whiff of those fading scents. With a rare groove  and perfectly crafted song writing, PENDENTIF are a trans-Atlantic voyage halfway between light-hearted pop  and music to dance to : « I left my country to find some elegance» as sung in duo by Benoit and Cindy in “God save la France”.