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The Freestylers are the dancefloor
sensation of the new millennium, a fast moving, electro-rocking
monster movie that is going to hit your house like a tidal
wave, and wash all your preconceptions out of the door.
When they play live, there’s up to twelve of them on
the stage alone, guitars and a full rhythm section, DJ Jay-Rock,
crowd pleasers MC Tenor Fly, MC Navigator and new vocalist
Valerie M, a breathtaking whirl of sound and vision which
leaves the audience as exhausted as the band. In fact, the
dance is almost as important to the Freestylers as the music,
and while break beats have been threatening to return to the
dancefloor for years, the Freestylers are the first band to
actually do something about it and were promptly proclaimed
Best Band at the 1998 Muzik Magazine Awards.
On record, too, the Freestylers attack your feet first, as
the world discovered when the band’s first album, We
Rock Hard, hit the rocks. A blast of sheer sonic exuberance
nailed to the phattest beats and rhythms around, "We
Rock Hard" has already been proclaimed one of the dying
century’s most dazzling, dizzying explosions, 13 songs
and one long party and 500,000 sales later the band are about
to drop their stunning new Album.
Freestylers producers Aston Harvey and Matt Cantor got together
in 1993, through talking about the music they were into -
electro, breakbeats, Afrika Bambaataa and the whole old school
hip hop culture. But it wasn’t long before they took
their obsessions into the studio, running off what would eventually
become the Freestylers’ first U.K. single, "Drop
The Boom" -; initially released on the small Street Plastic
label pre- Freskanova. Like Matt says, "we plunder samples
like no man's business.". "We’re into really
instant music," says Aston. "Too many dance artists
are making jazz albums, because they feel it’s the mature
thing to do." And the upshot of that is - "there
are plenty of great home listening albums. But not enough
proper party ones." And for the Freestylers, proper parties
are what it's all about. "A lot of the stuff the media
will hype about, I don’t personally think rocks the
dancefloor," Matt continues.
The Freestylers took off fast on the up and coming Freskanova
label. The Uprock EP, and the FSUK2 remix compilation for
the Ministry Of Sound have kept British dancefloors spinning;
in America, "AK48," a retitled version of "Drop
The Boom," became the hottest thing to hit the break
circuit in years. By the time the Freestylers appeared on
MTV’s PartyZone last summer, they had cut through the
club scene’s traditional polarity like a cheesewire,
and brought the world flooding to the Freestylers’ door.
The boys took the UK summer festival scene by storm.
Grooverider, the Dub Pistols and Robbie Hardkiss have all
turned in remixes for the US version of the UK chart topper
"B-Boy Stance"; this was the first single on the
US agenda. "Hip hop heads come to see us," Aston
says, "clubby people, reggae people... it’s quite
mad, really, two funky white boys bring all these people together.
But people can see what we’re doing, and we're not selling
out."
Not even a highly publicized brush with Oasis could stop
them. When the Freestylers lifted a few bricks from "Wonderwall"
for "B Boy Stance," Noel Gallagher was outraged
enough to force the Freestylers back into the studio to re-record
their masterpiece (look for the line about a certain "Mr
Bad Man"), and that was enough to send "B Boy Stance"
soaring up the British chart. And it was only when all the
fuss had died down that anyone realized, it would probably
have gone up there anyway.
We Rock Hard, the Freestylers’ rounds up all the band's
British singles so far ("Ruffneck" and "Warning"
followed "B Boy Stance"), but it throws a lot more
than that into the mix. "We'll try any sort of styles
to rock," says Matt -; big beat, Ragga, hip hop, dancefloor,
bionic skanking, anything -; "as long as it's phat, we'll
do it."
The Freestylers’ UK single (second American single),
"Here We Go," investigates the same Ultramagnetic
MCs song that Prodigy plundered for "Smack My Bitch Up"
("Give The Drummer Some"). Irresistible hip hop
recorded with the masterly Definition Of Sound, Melody Maker
called it "a full-on, relentless funky blast," but
Aston prefers to point out that the band are Freestylers by
nature as well as name.
"Feel The Panic" features a blistering sample from
Public Enemy; while "Freestyle Noize" bags another.
"We’re doing hip hop With Definition Of Sound,
an electro track with the Soul Sonic Force, and a jump up
ragga tune with MC Navigator. That’s why we’re
called the Freestylers."
"If you listen to our album, there’s old school
ideas, but with a new way of looking at them. The beats on
our album are a lot phatter than they would have been 15 years
ago. It’s the old school ideology, but with a new sound."
The new Album combines the infectious raga and hip hop hooks
with slammin beats and the sound of ‘New Rave’.
"I read interviews with other people... and it sounds
like they’re producing albums which have nothing to
do with what they're really about. I can honestly say this
is exactly what we’re about. The final criteria for
our records is, can you go mad to them? Can anyone dance their
fucking ass off to them? They can. They will." The Freestylers
are taking the Freestyling ethic into the 21st century. The
net is to be widened bringing more people into the fold.
Ninety Nine sees continues: "If I'm not DJ'ing, I'm behind
my sampler in the studio, and have been really focusing on
the production as I need it to be tight and crisp and I feel
that the more you do something the better you get at it."
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