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Solar Penguin’s founder, Michael Schuh, discovered his love for music at a young age and had his first conact with the music scene as a drummer in a punk band in his early teens.
In 1989, he started organising punk/underground concerts and parties as a college student, making national and soon international contacts. As a result of promoting shows all across Germany, European tours and festivals with international acts as well as corporate events, quickly became his main focus. Turning his hobby into an internationally known company, Michael Schuh founded Solar Penguin Agency prior to finishing his college degree. During the mid-nineties, the initial focus on punk and rock broadened to include the up and coming electro and club-music scenes. Having his finger on the pulse of time, Solar Penguin Agency evolved into one of the most requested contact for international club music on the European market. The agency has worked with thousands acts for example Fatboy Slim, Kosheen, Masters At Work, Soul II Soul, Groove Armada, De La Soul, IAMX, George Clinton, Leningrad Cowboys-just to name a few. Step by step Solar Penguin created an impressing international network in the music and event industry. The agency soon added artist management, as a natural expansion of their business operations. Solar Penguin Agency increasingly started working closely with marketing agencies and branded label companies.As a result of these partnerships, numerous strategic goals and event concepts based on a musical foundation, have been sucessfully achieved. With the long-term experience in the music and event business, the constant cooperation with popular and new artists, as well as their international network, Solar Penguin Agency has always been in the right place at the right moment and is considered a trendsetter in the industry. What started as a one-man company focused on the punk and underground scene is now a well-known agency in the German music industry and is an international operating company with a competent team around its founder Michael Schuh.